How to win business and gain market-share

If your customer has money to invest, would you rather they spent it on you?
You might think what a silly question, of course I want the money spent on me and not my competitor you say. If that is the case why do many business owners act in such a careless way as if they rather the money was spent with our competition?


Rather than focussing on how the extra revenue might benefit ourselves should we look long-term at what we can offer our customers, distributors, clients, franchisees and the best way is GC&P.... So instead let's look at guidance,care and protection.
If your client needs a product/service could you offer more guidance care and protection... You or your competitor?
If you have a competitor that is better than you at GC&P then watch out as they will take market share away from you and your business.


Just save all your the expense of running a business and send each customer to the competition. However if you set a best practice, getting it right on each and every occasion you will take customers away from you competitors. Don't be the one only after the money be the one that really wants to see your client/distributor grow and succeed.


This get's your customer into your fold as you start to gain a loyal following.
The word customer could be exchanged for anyone you do business with including franchisee,agent,client, distributor and possibly sometimes even supplier.

You must never be a weakling when it comes down to marketing as the best man will win and the meek will not inherit the sale.
Treat the customer like they are a child and not just any child... Your child.


So the customer is not just someone off the street they are like your child.
You are sworn to care, protect and guide your own child.Do the very same with your customer.


You could ignore this idea, even snigger, when you do the, there's a massive chance that the customer or rather the child will buy into another persons pitch and find someone who's saying they are more caring than you.


As customers sometimes buy the story of a scam artist a child can be lured by someone of warped character and in the same way customer can be taken advantage of.

Okay you say now he's rambling and lost the plot!


Wrong! Open both your eyes as right now today all around you there are people selling get-rich quick schemes. Whilst others have tremendous business opportunities and do not offer the (fake)care or guidance of the pitch of a well oiled get rich quick scheme.


The fake gurus all preach (give me money)I'll get you, customers quick, get to the top of Google in a day. If anybody offers you anything in the fast success department run away and do not even ask them any questions.
I will just repeat that again, when offered get-quick-anything WALK AWAY asking or answering no questions. There never has been get-whatever-fast and long-term never will be.
Customers are like children and simply it is not the customers job to know that.


With free sweets,like a child, they see the sweets and they get entranced. Those sweets look so tasty they forget why they came and why they met. In business it is more lolly than lolly pops that makes sane peolple forget that they didn't really want to get into business to get-quick-(insert a word). The real pitch is not instant riches more often we want freedom to live how and where we choose. Today I write this from my home on the beautiful Indian Ocean Island of Sri Lanka and I know that all my old chums (before self employment as a manufactures agent) are working 08:00am until 9:00pm 6 days a week playing a game called never enough and some earn more... so they should as they forgot how to stop.


Because most of us don't get into the business to 'get-top of Google,rich or whatever else-quick" keep very clear why we got into business.
Freedom over our lives and for our family.


We know that if we work for someone else,we've sold ourselves as wage slaves,someone will tell you what to do, when to do it and how long you can go on
holiday. The places you go are also dictated by the boss as they decide how much you will get paid and we're always at their beck and call.


Pissing you life away at the beck and call of another means they enjoy the lifestyle and you can count all the sunny days that pass you by. In the UK today we have around 250,000 people looking to escape that employment
trap and that is when we start a business. Then we find the business is actually much harder than we have ever intended. We work 7 days a week, three for the taxman, two for the bank and end up with a 10% bottom line profit. More sunshine is passing us by than ever before.
That's when the pervs with the sweeties pitch up. In business terms it is the fake guru's and outright scam artist who know you're struggling.
These people feed their family from knowing you'll do anything to get some more lolly in the bank. They know that you'll do anything legal to get noticed by the search engines or pitch all of your friends on a fake set of e-books or tapes. You should do your duty and fight off the fake guru and slick pitcher.
Your customer will get promised the world by these people and you know that the promise is false. You know that the get-quick-whatever is just a waste of time, energy and money. You can let these scam merchants win. Or fight them off. You will need to market the way you should and create more opportunities to do business. You are now going to brush up to present your products and services the way you should.A long comprehensive demonstration built off the back of asking questions will convert more customers and I promise you presentation matters.
Do you see what I see? Our false guru's selling get-quick-rich-whatever,are selling thin air.
The real business has real products/services and will not have anything to present that is so spectacular.
You can win the battle against the false guys by being smarter and this comes from understanding the psychology of a customer. So you have to be smarter. You have to present the information in a manner and sequence that goes in sequences to your customer's brain.

We all think in the same steps whenever we are buying something, we always follow a solid path to making a decision.
It will happen as fast as light and you need to be trained as to how this will happen. The brain sees the buying process as a ritual, customers like to solve problems, customers buy from what they see as people like themselves, customers never like to commit, customers have a secret code that they talk in to avoid buying, this code is often called telling fibs and customers use the information presented to thems against your business by touting it around the competitor.


Politely some might say this is a series of extremely analytical steps and this should be avoided at all costs and you should break the routine. Of course when we're marketing, we completely ignore the buying process. And in doing so, we fail to get hold the customer's attention and simply lose control.


When we lose control we drive that customer right into the arms of our competition.
The competition might be out of tune (like you), let the customer go,off they drift until a false guru does some smart selling and your customer is swallowed up.


The false guru and the scam artist has no hard sell to get the customer, they simply use psychological step and this is also great news is for you no hard sell need take place. Hard sell is not needed. Not wanted. Not required. What's needed is a buying process with all the right question, establishing the right information in the right process, and followed up with the right call to action.
The questions and the presentation are very important. The hard sell doesn't. Present your information, try to see if it is the right solution for a customer, customer, I prefer to try to eliminate in the right sequence and then the customer will come to you. And you can care, protect and guide them in the way you care and protect a child. Guidance, care and protection are the keys to controlling the ritual or you will fail to care, protect and guide.


You lose the customer. You lose the money a customer was about to pay you. You have less money than when you had a job, less holiday, no family treats and do not hit the business plan!


Keep this up and the bank will call in the loans or you struggle with the mortgage and then the family get at you. You go from happy-go-lucky employee to desperate business owner. And then the false guru comes along with a get rich quick pitch and you join the viscous circle. What happens next. If you wish to avoid what happens next keep an eye on this blog and get a slice of the online action at http://myinternetmillionaire.blogspot.com


I am pleased to keep you furnished with tips and quite frankly your money is not my motivation.

Just monitor your marketing, only spend money on what brings people to you, or you to the people and spend more on what works.

Make a presentation off the back of asking questions and present the price.

Have a reason to do business now.

Ask do you like it?
Is the price right?

Shall we get the paperwork out of the way?

The right process in these unusual times will make you a fortune and I hope to be of service along your journey

See you at the top!

Richard

Richard Williams

Make More Money From Your Website With 5 Easy Steps

Should a real business operator make their own website?

Who should design your website? 

Would the same business owner make the clothes they wear for a business meeting?

Some would say the boss, others the ad agency or marketing
department and others would even suggest I.T. or the webmaster. 

We would suggest that if you want to maximise the revenue generated from your website that your customers should design any website used by your company and then we can be sure it works for them and therefore your business.

As Internet Business Consultants advise the most successful Internet millionaires we thought it could be a great idea to share our finding with you.

Netbods kindly identified the 5 most annoying challenges with business websites

1: Advertise one thing and then hide it from your visitor

Problem: Your advert mentions a service or offer and we cannot find it on the home page or specified landing page. Prospective clients feel annoyed they cannot find the offer and think it is not what they expected and they leave.

Idea: Make an offer and then keep repeating this compelling reason to do business:
- Repeat the ad-text or keywords on your website
- Make sure you provide clear information in the advert and explain what we do next as a call to action

2: Call to action is vague
Problem: The visitor is not sure to what to do next on the page therefore they'll spend precious time
deciding what to do next, get confused and look around before making a buying decision.

Idea: If it is worth having a call to action ensure this is clear and catches the eye through being above-the-fold. Above the fold forms get a 42% better response

3: : Telling is not selling and less is more
Problem: Do you really expect the visitor to read all of words on each page? 

Visitors are relentless when on the web and do not hang around for complicated explanations.
A load of text is a sure way for a visitor to hit the ‘back’ button.

Idea: Less text equals more business:
- Put important information as headings
- Use  bullet points to make information easier to read quickly
- Be ruthless as you complete copy go back over this 4 times to edit and shorten your text

4: Too much distraction costs you money
Problem: The visitor doesn’t know where to look and therefore gets confused and annoyed
because there is no clear separation of content and navigation.

Idea: Make each page have one key focal point :
-Don’t compete with the call-to-action by adding too many offers
- Economise with your mix of colourful page elements or flash style animations
- Bin the photo library and use specific images

5: Forgetting to establish trust and make friends will cause a lack of credibility 
Problem: The new client doesn’t know who you are and will not you or buy from you?

Idea: We are who we associate with:
- Feature endorsements from clients and testimonials create trust
- Use supplier or client brands as badges displaying our honesty
- Identify a major problem when buying your kind of products and then deliver a massive solution through generous policies and guarantees

Now you can increase the conversion rate of visitors to customers significantly.  

You can increase the revenue generated for each transaction from your website and now when you  increasing advertising expenditure you will make more profit.

Whether You Sell or Consume Take Care What You Drink YOU could get into trouble!!!

Whilst some companies focus the contents of the bottle others focus on the label and not the contents.

I have full faith in Forever Living Products Aloe which has very average packaging and no health claims. The fact is this product range works very well and without being sold retail through the High Street as a sales agent with other sales agents my team and I have sold around £100 million since we  got started.

Other companies sell off the shelf of a shop and get taken to court and when you learn who you are going to be surprised Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims. Those who have worked with me in the past would  say they are not surprised that all the Vitamins are on the label

Where we will all be surprised is how the company is defending itself as lawyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage." That quite frankly is crazy and even it was not healthy what is the defence for it being healthy..

This means that you're an unreasonable person to think that a product named "vitaminwater" is a product that has been heavily and aggressively marketed as a healthy beverage, actually had health benefits they marketing says it had?

We might be considered silly as all large corporations think it is OK to lie about its products and that is why they can then turn around and claim that no one actually believes their lies.. so no case.

I made a study (too much time on my hands) of this product and it is basically sugar diluted with water, to which about a two pence worth of vitamins added. And the vitamins are not foodsource they are all chemically made or as the trade call it "synthetic". So we have a bottle of sugary water that contains 33 grams of sugar and that means a pint of beer will be better for you. Which way is the pub as Coca-cola's vitamin water is more like a can of coke that a bottled healthy beverage.

The harm being done by this is BIG as sugar plays a massive role in our obesity challenge

I have to watch my weight (some say I should stop watching and do something about it) so I take care to have the right drinks and have consumed products like vitaminwater in the mistaken belief that the product I was drinking is nutritionally positive and carried no reasonable calories. WRONG!

This company are disguising the fact that it's actually full of added sugar and the truth is that when it comes to weight loss, what you drink may be even more important than what you eat. 

According to Huffington Post This lawsuit was brought by the Center for Science in the Public Interest, alleging  vitaminwater labels and advertising are filled with "deceptive and unsubstantiated claims." In his recent 55-page ruling, Federal Judge John Gleeson (U.S. District Court for the Eastern District of New York), wrote, "At oral arguments, defendants (Coca-Cola) suggested that no consumer could reasonably be misled into thinking vitamin water was a healthy beverage." Noting that the soft drink giant wasn't claiming the lawsuit was wrong on factual grounds, the judge wrote that, "Accordingly, I must accept the factual allegations in the complaint as true."

So if you sell this you are destroying health and if you sell this you could be in court!

Ignore companies like Coca-Cola and if you see  a known brand on the shelf of  a shop take care and if it is on TV it is probably dangerous

Water-soluble vitamins with too much sugar is not a legitimate way to meet our nutritional needs

Here's what I suggest: If you're looking for a healthy and far less expensive way to hydrate, try drinking Aloe Vera Gel. If you are not able to find Aloe take water!!

Perhaps we are stupid, after all would you go to a dog breeder for a horse and would you ask the hairdresser for a packet of crisps?

It's probably not the best idea to rely on a soft drink company for your vitamins and other essential nutrients.

Try a good nutritionist, or look for a Forever Living Products distributors and if cannot find either have a diet with lots of vegetables and fruits to provide you with what you need far more reliably, far more consistently -- and far more honestly than Coca-Cola.

Set Goals Have a Treat!

WHERE WILL YOU BE IN A DECADE IF YOU KEEP ON GOING THE WAY YOU ARE GOING?

BIG success is always a by product of little successes achieved and very often over a very long period of time.

Truly successful people have dreams, goals and are long-term thinkers. They know they will build upon each small achievement constantly learning new or better ways of doing things.

You will need to set aside regular reviews to chart your progress to enable the sum total of all the little steps as an essential part of goal-setting.

A goal is little more than a wish unless it has a timetable that must equal real no excuse completion.

Make sure you plan your life and business which also have short-, medium-, and long-term goals. Set a small reward as you reach every goal set

Check them off when they are completed, have a treat and set bigger goals for yourself as you grow.

And take time to reflect often to make sure you are on the right course-for you.

A Round Tuit

BIG ideas aren't enough...

If you asked me to become a fly on the wall to see what you've been doing with your business for the last fortnight what would I see?

Would I report back having seen you as a person being productive, getting on with things, making a difference to your bottom line profit and improving the bank balance?

Alternatively could you be seen as chasing the 'Holy Grail',researching, reading, and getting ready to start and almost at the start line?

It's not an unfamiliar situation
This week alone I've heard 4 people say "I'll get around to it in September"

STOP!! What makes you wait until September if you can progress something today?

Making money (particularly on-line) is all about finding
1. Something to sell
2. Somewhere to sell it
3. Someone to sell to
OR IS IT!!

Your product, buyers and method of selling will be important once you get your thinking right.

Correct thinking turns ideas in to money-in-your-bank and cash is simple reality
As you may expect, access to the programme, and the coach that coached the best should come with a hefty price tag.

To get our message to as many people as possible, I want you to have access to this programme. So I've decided to make this accessible to everyone that wants it, as it may well be the one missing component that has been holding you back so far and since you can get access to it for just a fraction of the real cost you really should check this out and think about how you might function as a licenced business partner once you are trained to be a Netbods Internet Business Consultant with a special franchise fee to followers of this blog during August 2010 only.

Get around to it now and find out how you could make your fortune as as an Internet business consultant http://www.netbods.co.uk/

What motivates people to perform better

http://www.youtube.com/watch?v=u6XAPnuFjJc&feature=player_embedded

Simple tasks within rules are great for carrott and stick as soon as some thought is needed the idea

of more money goes out of the window

Website Designers for AIM listed companies.

Are you ready to get your web platform?

Alternative Investment Market Compliant Web Presence

AIM Rule 26 - IR26 - Website Design for AIM listed companies.

The London Stock Exchange introduced rules (IR26) for companies whose shares are traded on the Alternative Investment Market (AIM).

As you will expect the back bedroom producer is not aware that all AIM-listed companies must feature a statutory minimum of Investor Relations information on their website.

If you need help Netbods.net of Oxford Street can offer a full internet solution that will provide compliance with Rule 26 and also make sure your web platform is a great site for delivery of corporate information.

The right design with the best content will give visitors with a positive impression and this could be very important.

What you should plan for:

a description of its business and, where it is an investing company, its investing strategy;

the names of its directors with biographical details of each, as included in an admission document

a description of the responsibilities of the members of the board of directors with all details of any committees of the board of directors and their responsibilities

Business country of incorporation and main country of operation

where the AIM company is not incorporated in the UK , a statement that the rights of shareholders may be different from the rights of shareholders in UK incorporated business

current constitutional documents as an example include the articles of association

details of any other exchanges or trading platforms on which the AIM company has applied or agreed to have any of its securities (including its AIM securities) admitted or traded

exact number of AIM securities in issue (noting any held as treasury shares) and, insofar as it is aware, the percentage of AIM securities that is not in public hands together with the identity and percentage holdings of its significant shareholders. This information should be updated at least every 6 months

detail any restrictions on the transfer of its AIM securities

include the most recent annual report published pursuant to rule 19 and all half-yearly, quarterly or similar reports published since the last annual report pursuant to rule 18

any notifications the AIM company has made in the past 12 months

disclose the most recent admission document together with any circulars or similar publications sent to shareholders within the past 12 months

be sure to include the details of nominated advisers and other key advisers as found in an admission document

Optional features:

Share price information and interactive charting tools

RNS feeds and email news alert services

Interactive annual and interim reports

Webcasting services

Content Management Systems - so that you can update the website in-house quickly and easily with little or no technical knowledge/training.

Ongoing maintenance contract

To find out more about how the rules affect you and how best to comply with the new requirements, call Netbods or look for a developer with listed companies on 0845 056 9325