Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts

Saturday, 31 July 2010

A Round Tuit


BIG ideas aren't enough...

If you asked me to become a fly on the wall to see what you've been doing with your business for the last fortnight what would I see?

Would I report back having seen you as a person being productive, getting on with things, making a difference to your bottom line profit and improving the bank balance?

Alternatively could you be seen as chasing the 'Holy Grail',researching, reading, and getting ready to start and almost at the start line?

It's not an unfamiliar situation
This week alone I've heard 4 people say "I'll get around to it in September"

STOP!! What makes you wait until September if you can progress something today?

Making money (particularly on-line) is all about finding
1. Something to sell
2. Somewhere to sell it
3. Someone to sell to
OR IS IT!!

Your product, buyers and method of selling will be important once you get your thinking right.

Correct thinking turns ideas in to money-in-your-bank and cash is simple reality
As you may expect, access to the programme, and the coach that coached the best should come with a hefty price tag.

To get our message to as many people as possible, I want you to have access to this programme. So I've decided to make this accessible to everyone that wants it, as it may well be the one missing component that has been holding you back so far and since you can get access to it for just a fraction of the real cost you really should check this out and think about how you might function as a licenced business partner once you are trained to be a Netbods Internet Business Consultant with a special franchise fee to followers of this blog during August 2010 only.

Get around to it now and find out how you could make your fortune as as an Internet business consultant http://www.netbods.co.uk/

Saturday, 17 April 2010

Are your headlines catchy?


Are you losing customers because you don't know how the brain works?

Do you really understand how the marketing brain works? Are you harnessing its immense potential to make your business generate greater revenues? Wouldn't your strategy and tactics be vastly different, if you understood these psychological marketing ideas?

If you don't understand the simplicity and predictability of the brain, a lot of your business could be walking out the door. And you may not even realise it! Here's your opportunity to learn the psychology behind what makes your customer's brain tick. Then you can use this information, to keep them stuck to you like glue!

Our brains are hardwired with information, that hasn't changed in centuries. Imagine being able to use that same psychology in business. It's so deceptively simple that you will wonder just how you did without this incredible understanding of the human psyche for so long.

Why Do Most Headlines Fail?
Sign Up for the PsychoTactics Newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)"

Psychology Based Marketing Strategy

These articles are Psychology based: Create your own marketing strategy using these psychological tactics.

1) Harness The Psychological Power Of 3 Improve your communication and change your marketing strategy by tapping into the deeply embedded psyche of humans.

HOT! 2) The Power Of Why WHY on earth would you ignore advice on one of the most powerful psychological triggers that make people buy?

3) Is Nature A Marketing Guru? Technology rules. Yeah, for about five minutes -- then natural instincts take over. Are you stupid enough
to fight Mamma Nature? Here's what you can learn from her marketing strategy...

4) Who Is Your Real Competition? If you design kitchens, is another kitchen designer your competition? Most likely not and the sooner you can position yourself against your real competition the sooner you will start to see more business come through.

http://www.psychotactics.com/psychology
marketing strategy small and big business ideas


This is your customer. All he is concerned about is himself.

In a millisecond, you've got to make him forget about the taxi and think of pizza.

The above is a website to GIVE you psychological tools to keep his attention and then make him BUY!

Well worth a read and you might want to get a cup of tea first and that would be a great time to plug our Ceylon tea business

http://www.emporiumtea.com/test/

Monday, 12 April 2010

Chris Dawson, founder of the £150m retail empire The Range and Britain's boldest retailer


A great meeting is taking place and shows that great things will happen during tough times

Chris Dawson says that Allied Carpets is a place people visit to commit suicide. When MFI went bust, he bought £68m-worth of its stock, piled it onto 2,400 lorries and made an instant fortune. To him, recession is an opportunity to hire "first division managers for third division prices".

STOP PRESS>>>ENTREPRENEUR Chris Dawson has pulled off another massive coup – buying £29million worth of electrical goods from a failed national wholesaler.

Chris Dawson, 57, is the kind of man who could smell a fiver in a force nine gale. The son of a market trader, he gained his first sales experience aged seven, when he took charge of a jumble stall at a church market in his home town of Hooe in Plymouth. "It was a piping hot day and this guy came up, took off his plimsolls" and gave them to Dawson for jumble. Dawson tossed them in the pile, and an hour later, the man returned. "I sold him his old ones back for six pence," says the founder of £150m-a-year discount superstore The Range. "I remember thinking, bloody hell, I'm good at this."

He left school at 15 with little to show for it, and helped his father flog cockles and mussels from the back of a van, before trying his hand at motocross riding. Unfortunately, he didn't have the talent, he says. "World champions can see and hear differently from the rest of us. I couldn't." However, he could sell a suitcase full of jewellery and perfume better than anyone else on the markets. "At 18, I became quite a successful street trader. My mates were giving the same spiel, but I was taking double the money." Dawson, it seemed, was hearing and seeing things differently.

By his mid-20s he was making £10,000 a week, "telephone numbers", he says, because of the inventive ways he used to sell his products. Underneath a side door on a large white van, he started putting down straw in muddy fields and shining spotlights down on it. "So on an overcast day when most market traders would pack up and move on, I'd look nice and homely, and take more money selling china and dinner sets than anyone else."

But while he enjoyed the salesmanship, "once you've had all the rounds of applause, you think I want to achieve more". So in 1988, after "blagging credit from everyone I knew", he opened The Range, a 15,000 sq ft discount superstore outside Plymouth, kitting it out with everything from toys and homeware to DIY equipment and jewellery. One of Britain's first giant outlet stores, it competed directly with high-street stores, "who had a different set of overheads" at the time, and didn't negotiate hard enough on getting prices down. Dawson saw the gap and, without "one bit of planning permission and no banking facilities", opened the store in the Sugar Mill industrial estate. A Lidl-type operation, everything was sold out of boxes. "People used to come up to me and criticise what a mess the store was, but they'd be buying stuff as they were saying it."

Within four months, turnover hit £1m, and in the first year he made £250,000 profit. Within 14 months, he opened up in Exeter and by 1994 he had six stores across the southeast. Today, he has 40 branches and unlike many businesses, he remains unfazed by the recession. In fact, he says, "there are so many opportunities out there right now that it's like being an alcoholic in an off-licence". For example, he is the new owner of £68m-worth of goods from bankrupt furniture store MFI, which he is selling via www.tradingbargains.co.uk. But as to whether he'd ever sell The Range, the answer is a definite no. "You know, life's full of prizes and challenges, and this is my prize. You couldn't give me enough money to replace the fun I'm having."


Meet Chris Dawson and other confirmed Speakers


  • Rohan Blacker & Pat Reeves, founders of Sofa.com, on how they turned the furniture industry on its head
  • John Pickup, founder & CEO, Amputees in Action, on overcoming obstacles to build an award-winning business
  • Chris Dawson, founder of The Range who bought £68m-worth of MFI stock, piled it onto 2,400 lorries and made an instant fortune, on his extraordinary entrepreneurial journey
  • Barak Robinowitz, chief executive of one of Britain’s buzziest businesses Amuso, on the next generation of mobile business.
  • Simon Calver, CEO of LOVEfilm, on building great British brands.
  • Karen Darby, serial entrepreneur and founder of Call Britannia, on social entrepreneurship and job-creation.
  • Obi Felten, technology guru at Google, will show how SMEs can make search engines work for them
  • Chris Giles, Financial Times economics editor, will chair the debate on the future of the UK economy.
  • Professor Russell Griggs, chairman of the CBI SME Council, on how Britain’s SMEs will raise finance in the future.
  • Nigel Hammond, co-founder of Vespa Capital, will discuss how private equity is adapting to support SMEs.
  • Lastminute.com founder Brent Hoberman will chair our debate on the next big technology trends
  • Michael Jackson, the man who took Sage to the FTSE 100 and a truly legendary business leader, will talk about how the UK will create its next great businesses.
  • Richard Lambert, director-general of the CBI, on how the British economy might look in the future.
  • Tom Savigar from The Future Laboratory will paint a vivid picture of the future of UK business.
  • Stephan Shakespeare, Britain’s top pollster and co-founder of polling company YouGov, on what entrepreneurs can expect from a new government.
  • Philip Shaw, chief economist at Investec Private Bank, on the forces shaping the UK economy.
  • Sir Stelios Haji-Ioannou, founder of EasyGroup and the Stelios Philanthropic Foundation, on keeping Britain a great place for entrepreneurs; and how entrepreneurship has the power to change lives.
  • Tim Weller, the utterly inspirational CEO of Incisive Media, on building an international media giant.
  • Jos White, co-founder of MessageLabs and Notion Capital, on where the next great UK companies can be found.

Bookings

BOOK YOUR PLACE NOW

Venue: London Marriott Hotel Grosvenor Square

Date: Wednesday May 12, 2010

Dress code: Business attire

Prices:

Early bird rate: £345 (+ £60.38 VAT) = £405.38

(book before April 14, 2010)

Standard rate: £395 (+£69.13 VAT) = £464.13

Booking confirmation...
Confirmation of your booking and a VAT invoice will be sent to you shortly after receipt of your application form and payment. If you do not receive your booking confirmation within two weeks of making your application, please telephone us on 020 7368 7123.

Cancellations...
Cancellations received in writing before midday on Tuesday April 13, 2010 will be subject to a 20% administration fee. All fees are forfeited thereafter.

In exceptional circumstances, the organisers reserve the right to change the programme without notice.

Tuesday, 19 January 2010

The Entrepreneurs’ Manifesto & Declaration of Rights

Doug Richard, the high profile entrepreneur and former TV ‘Dragon’ is author of a new manifesto this calls for a new deal for entrepreneurs as a “recession buster” solution for the UK.



The Entrepreneurs Manifesto is a public declaration aimed

at supporting the UK’s 4.4 million small business owners and

entrepreneurs.



The document consists of two sections:

  • The Entrepreneurs Manifesto
    A statement of principles highlighting the challenges that the UK must overcome to truly harness the potential of its entrepreneurs
  • The Declaration of Rights
    A series of practical recommendations for the current and incoming Government to clear the path for an explosion in entrepreneurial activity

Doug Richard will be speaking about the manifesto at the major social enterprise conference Growing a Successful Social Enterprise at the Royal Institution, London today Tuesday 19th January 2010, hosted by the University of Essex and supported by the Transformation Fund of the Department of Business, Innovation and Skills.

The Entrepreneurs Manifesto

And what it held
stood ready to be loosed
with all the power that being changed can give.
Philip Larkin

A spectre is haunting the United Kingdom – the spectre of Capitalism.

As a nation we fear that nothing has changed; that greedy bankers will continue to be rewarded for their failure, that amoral corporations will continue to put profits in front of people and the environment, and that the State, however bloated and costly, is not only unable to control the beast but must compete with other nations to be its servant at an unbearable cost to itself.

We have banks so large that they dwarf the very governments whose guarantees they rely upon for our trust. We have become hostage creditors to their uncoupled risk taking. And worse, as nations we are reduced to acting like market stall vendors shouting our best price louder than the adjoining shopkeeper hoping they will purchase just one more night. They are not just too big to fail. They are too big to even let leave.

The largest corporations pit our tax systems against each other. Their capital alights like a wind born leaf ready to whisp away on the slightest breeze of taxation. In the failure of a global commons their profits shoulder a fraction of the costs of the infrastructure and shared society whose foundations support them.

The environment has no voice, the consumer has no collective; thus the largest corporations are neither charged for their cost to the world nor rewarded for building products that endure.

Yet our State continues to grow. It has devoured every pound of taxation and growls for more. Our civil servants earn uncivil wages. When the economy grew, it outgrew the economy. Despite a decade that has seen more than a 40% increase in welfare spending (i), our rates of poverty and joblessness have continued to climb. One in four UK citizens live in poverty; nearly three million children do (ii). Over the last ten years our index of production has fallen more than 10%. In the last two years our index of services has fallen over 5% as well (iii). Our national debt is now 60% of our GDP (iv). We are demonstrably poorer as a nation. The system does not work.

In their fear, and amplified by their impotence, our politicians rail against the excesses of the global financial system, the greed of the corporations and the system that drives it: capitalism.

Their fear reflects the real power of capitalism. It is the acknowledged force that respects no nation’s boundaries and no politicians’ calls for fairness.

But the current economic downturn, precipitated by the credit crisis in the financial system is neither proof of the failure of capitalism nor an endorsement of the profligate spendthrift ineffectiveness of our government.

It marks the first recession in a globally connected economy and the speed by which local folly is amplified into a global crisis. It demonstrates the short‐sightedness of permitting investment banks to co‐habit with retail banks thus coupling the low risk savings and loans business that underpin our citizens to the high risk and volatile business of financial inventions and speculation. And it is a vivid demonstration that much of what we call financial services adds little or no economic value to the nation.

Unleashing the wealth creators

But, the wealth of this nation, and of every nation rests on the shoulders of entrepreneurial activity. The innovators who open new markets, create new products, deliver new services and change the processes of business itself; by the very act of creation, destroy less efficient industries, create greater productivity and as a direct result create all new wealth.

The State is not our society. It is the largest servant of our society and to the degree it intends to deliver greater benefits and services to all of its citizen’s in equal measure the greater its moral obligation to ensure that it harnesses the power of the entrepreneur to constantly improve the delivery of its services. The size of the State, itself, is not the enemy. Thus focusing on its size will not lead us to a solution. “Societies that try to reap the gain of creative destruction without the pain find themselves enduring the pain but not the gain.” (v)

The tax receipts that flow from the entrepreneurs’ efforts pay for all the services we receive. Yet the services we receive are not beneficiaries of that gale of creative destruction. The State, often operates from the flawed assumption that if it’s the State’s obligation to ensure we are safe, healthy and educated, then only the State can deliver a fair service. That notion of fairness is the fairness of the least: that no one can benefit more than the least the state can deliver. Thus, everyone gets the least, we cannot improve until we can improve everyone and we end up improving no one.

But to the smallest degree that the State aspires to deliver more than it can afford; it has no choice at all: it must recuse itself from the monolithic delivery of all services and create playing fields upon which entrepreneurs can be unleashed. Harness the collective creative self‐interest of our entrepreneurial output for the benefit of meeting our social objectives and we can ensure that they will improve at the fastest possible pace. We will see a flowering of ideas, a manifold unfolding of new approaches and a gale of creative destruction that sweeps the Kafkaesque bureaucracy and sclerosis from the implementation of government.

Beyond the state, the promise for the United Kingdom is to lead the world, not follow. To create the economic freedoms necessary to nurture innovation and entrepreneurialism and to realise that entrepreneurs, like teachers and doctors are key contributors to the healthiest societies. That is the promise of entrepreneurship. That is the opportunity for the United Kingdom.

The Entrepreneurs Declaration of Rights

We stand at a crossroads. The United Kingdom has the potential to remain a central economic and political power amongst the world’s nations or it can sink slowly beneath the weight of its problems and the impotency of its remedies.

We are a nation that has everything it needs to enter the 21st century on a wave of growth and prosperity. But to do so we must harness the only force for growth, for prosperity and for fairness and social justice that exists: the entrepreneurial culture.

This is not about capital. This is not about the few getting rich at the expense of the many. This is not about the preservation of privilege. If anything it is the key to the opposite: the creation of ladders of social mobility, and increasing of the wealth of the nation so we can afford the services we believe are the rights of our citizens: to be healthy, to be educated, to be safe and to remain free.

But harnessing entrepreneurialism first means understanding it: an entrepreneur takes on the risk of innovating in the expectation of being rewarded for success. Reducing the incentives of being rewarded, increasing the obstacles to create new enterprises, limiting the shape and type of entrepreneurial activity and not investing in the key infrastructure upon which the next wave of innovation will depend, all combine to emasculate our nascent entrepreneurs.

Thus we call for our government to change its priorities.

We must increase economic freedom for new businesses and small businesses and all businesses that take new business risk. We must cut the time it takes to start a new business. We must radically streamline the effort of complying with government regulation and exempt the smallest businesses from many of the regulations entirely.

We must sweep clean the entire government funded industry of business support and leave behind solely an institution whose remit is to expedite and simplify the effort of small business to manage the burden that government places upon it.

We must free up the savings of our families, friends and communities so that they may give, invest or lend their own small capital into the nascent businesses of their children, their friends and their communities with credits and exemptions that radically encourage the activity.

We must stop paying people to be un‐employed and begin to share the cost of them being taught to be employed. Apprenticeship is not solely for the trades; it is for any job in any company. We face a lost generation of students and young graduates with no hope for jobs whilst employers have no means to underwrite the period they need to make those students into productive employees.

We must recognize that the largest customer in the UK is the government itself. The government must adopt a requirement that a specific percentage of all of its procurement will be through small and medium businesses. It must place the responsibility for compliance with industry and at no cost to itself drive revenue to our entrepreneurs and open the doors of government to innovation.

We must broaden the scope for social entrepreneurs by creating new legal frameworks that explicitly encourage a broad range of social businesses from co‐ownership models such as John Lewis to for‐profit businesses that seek to achieve a social bottom line as well as a traditional profit.

Finally, we must recognize the centrality of connectedness in the competition amongst nations. The United Kingdom must wire itself and do so urgently. Just as our roads and trains are a public service and a natural monopoly; so too is true broadband. True broadband is not 1MBof information trickling down to some of our homes. It is 100Mb to every doorstep in this country. It is the key infrastructure that will kindle a wave of creative destruction and increased wealth that will match the industrial revolution. It will reduce the stress on our crowded transport systems, it will re‐vitalize neglected sections of our nation, it will place the key tools in place to amplify and distribute scarce resources in education and health care. And it is achievable now.

Finally, we must understand that we do not understand. People are not empowered to step out on their own, take risk, hope for reward, and move on from failure. The corrosive impact of an overprotective State is not merely the loss of our sense of responsibility to a civil society; it is the even more profound loss of our sense of capacity to change society, to have an impact, to be, in short, an entrepreneur.

Entrepreneurship can be taught and must be learned.

About Doug Richard

Doug Richard is a successful entrepreneur with 20 years’ experience in the development and leadership of technology and software ventures, Doug featured in the first two TV series of Dragon’s Den. He is the Founder and Vice‐Chairman of the Cambridge Angels and Chairman of the Conservative Party Small Business Task Force.

Between 1996 and 2000 Doug was President and CEO of Micrografx, a US publicly quoted software company. Prior to that he also founded and subsequently sold two other companies: Visual Software and ITAL Computers.

Doug holds a BA in Psychology from University of California at Berkeley and a Juris Doctor at the school of Law, University of California at Los Angeles. In 2006 Doug was an Honorary Recipient of The Queen’s Award for Enterprise Promotion. In 2007, Doug became a fellow of the RSA. In 2009 he received an honorary Doctorate from the University of Essex for his contributions to the teaching of Entrepreneurship.

Doug has always been a champion for startups and small businesses. Even before founding School for Startups he actively mentored, coached and supported many entrepreneurs. In 2008, after teaching a one‐day class in entrepreneurship, Doug decided to found an enterprise dedicated to helping people start better, more profitable, businesses. Since 2008 he has taught thousands in face to face and online classes across the UK.

His wry, candid, practical and ultimately upbeat courses in how to start a business quickly, with a minimum of outside investment and how to market and grow a business efficiently make him a sought after speaker.

“Entrepreneurship can be taught and must be learned.”
Doug Richard