So you have an agency and have to make a sales plan

Don’t underestimate the time from start to sale
It is very easy to to win customers – and very hard to judge how long before they buy your new products, especially to a new company and a brand new product

The EU is the, and especially in Europe. The biggest strength of US economy is its ra-ra-ra kind of gung-ho customers who give new products a go. It typically takes five “interactions” in the UK to bag a customer (including a first look at the internet), this will cost you money and leave a manufacturer wondering what you are doing so you mustn’t underestimate this in your plan. While you may make a big splash at the first trade show, it will be the second year when you make the sales – so be sure to factor this into your forecast.

Business secors always have some seasonal patterns – whilst planning make sure you reflect this.

Anticipation in advance will make you rich so deal with uncertainty. These are the financial what-ifs. For example: what if sales drop by 15 per cent? What if they rise by 15 per cent? I guarantee you will get a request for sensitivities within five minutes of an investor meeting. If you can pull them out, you’ll be ahead of the game. Investors will be impressed by your understanding of managing risk.