They laughed when I said I could design 14 headline stratagies that have worked But when they saw how well they can work and can work for you too!!

The normal 'I am here feed me' or 'look no hands' showing how clever we are might not get the attention we require... Could someone look at your internet posting then say "SO WHAT" and could this be detrimental to you and the posting or the content of a great website?

Just as in other areas it is all a sales process and we need to gain attention, create a need and satisfy that very need.

The following are just a few points and you could change these to your business or sector

1. Tell a story.

“They Laughed When I Sat Down at the Piano…But When I Started to Play.”

2. Make a recommendation.

“The 5 Tech Stocks You Must Own NOW.”

3. State a benefit.

“Managing UNIX Data Centers – Once Difficult, Now Easy.”

4. Make a comparison.

“How to Solve Your Emissions Problems at Half the Energy Cost of Conventional Solar Hot Water Collectors.”

5. Use words that help the reader create an powerful image.

“Why Some Foods ‘Explode’ In Your Stomach.”

6. Use a testimonial.

“After Over Half a Million Miles in the Air Using Sri Lankan Airlines, We’ve Had No Food Poisoning due to the in-flight food.” (If only this one was true!)

7. Offer a free special report, catalog, or booklet.

“New FREE Special Report Reveals Little-Known Strategy Millionaires Use to Keep Wealth in Their Hands – and Out of Her Majesty’s Revenue & Customs.”

8. Ask a question in the headline.

“What Do Japanese Managers Have That British Managers Sometimes Lack?”

9. Tie-in to current events.

“Stay One Step Ahead of the Stock Market Just Like Martha Stewart – But Without Her Legal Liability!”

10. Create a new terminology.

“New ‘Polarized Oil’ Magnetically Adheres to Wear Parts in Machine Tools, Making Them Last Up to 6 Times Longer.”

11. Give news using the words “new,” “introduction,” or “announcing”.

“Announcing a Painless Cut in Defense Spending.”

12. Give the reader a command – tell him to do something.

“Try Burning This Coupon.”

13. Use numbers and statistics.

“Who Ever Heard of 17,000 Blooms from a Single Plant?”

14. Promise the reader useful information.

“How to Avoid the Biggest Mistake You Can Make in Building or Buying a Home.”