Many websites fail to generate business because they lack a simple sentence...
Whether you are selling face to face, writing a direct mail letter, an email or a web page the same basic rules apply.
And one of the most basic rules is to "ask for the order".
In fact, if you've ever employed sales people who could not, or did not ask for the order, the chances are they had a very short career with your business.
Your Website - Big Mistake #1
For some reason most web pages, on most websites, make exactly that mistake. They conclude with... er, that's right, you guessed it... nothing at all.
Many websites and web pages fail to effectively ask for the order, and subsequently fail to generate the enquires and leads that they should.
In most cases, this can be quickly and easily resolved by adding a simple sentence to each page.
What they should at least conclude with is a simple sentence with a strong call to action.
After all, if you can persuade someone to read your page, you owe it to them to suggest the next step and you owe it to yourself, and your business, to ask for "the order", whether that is an enquiry, a newsletter signup, special report request or other appropriate action.
Almost every page on your website should end with a sentence like this one...
"To get started, to request a proposal or to find out more -please call us now on 0845 056 9325, enquire through the website or request our special buyers guide."
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